The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes arrive as adjectives. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: not one of them commits to anything you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes far easier to read. The number sitting in a model name is the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 is twelve inches. That single fact does more real work than any amount of styling copy, and it is the spine of this explainer.
The convention reaches well beyond the flagship. It includes Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant to be read literally. What follows sets out how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, put plainly
Take the number in the name, add the word inches, and you have the width. That is the system in full, applied consistently enough across the numbered families that it makes sense to treat as a rule rather than a coincidence. It is unusually honest labelling, because it closes the gap between what a size sounds like and what it measures. One house’s Small can outsize another house’s Medium, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guesswork. It also explains why the the row top handle bag brand can run four sizes of one silhouette without muddling anybody.
| Bag | The size number, as width | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Name gives the width; measurements not listed |
| Margaux Shoulder 12 | 12 in per the name | 14.75 x 9 x 5 in, the exception to the rule |
| Margaux 17 | 17 in | Roughly 17 x 12 x 9 in |
| India 10.00 | 10 in | Not officially published |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width from the name; nothing further listed |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width by name only |
| Marlo 14 | 14 in | Only the width, taken from the name |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number leaves unsaid
Width is only one of three dimensions, and the other two scale with it in no predictable way at all. Put the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is no proportional enlargement of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. In practice, stepping up a size buys a taller opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be smaller than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number leaves out. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is exactly why both sizes ship with a removable shoulder strap. Interior fittings differ between them as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those matter more than an inch of width. Use the number to place the bag on a scale, then read the specification to learn what it does.
The Margaux Shoulder 12, and where the rule bends
A single current model breaks the pattern, and it deserves to be said clearly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand gives its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not agree here, so on this model the number serves as a family size rather than a literal external measurement. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson generalises: treat the number as a starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is an indication and not a measurement.
What each width holds in practice
Translating inches into daily use is the step most guides leave out. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick affair, which is where the Sofia 8.75 and the small clutches live. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts taking a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, is a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most versatile width in the line and the one most buyers settle on.
- 14 to 15 in: work, commuting and days when you carry other people’s things too.
- 17 in: travel and staying over, where soft structure is a feature and not a compromise.
Price tracks width, but material moves faster still
The two track each other, size and price, though more gently than you might assume. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a much larger step for the same two inches. Bigger jumps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The models that carry no number
A good deal of the line sits outside this system, and mixing the two conventions is where the confusion starts. The Park Tote family works in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without a size marker of any kind. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are shorthand for orientation, typically read as north-south for taller shapes and east-west for wider ones.
Turning inches into a decision
What makes a literal sizing system useful is that you can check it before buying. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for the soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement implies. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually serves better. That trade-off, rather than the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.