The Row Size Numbers Made Simple: Margaux 10, 12, 15 and Beyond
Most luxury houses size their bags with adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words promises a figure you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue easier to read. Whatever number turns up in a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 comes in at twelve. That single fact carries more practical value than any amount of styling copy, and it is the spine of this explainer.
The convention reaches well beyond the flagship. The list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, put plainly
Take the number in the name, add the word inches, and you have the bag’s width. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a coincidence. It is refreshingly honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small at one house can be bigger than a Medium at another, yet ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guessing. It also explains why the brand can run four sizes of one silhouette without confusing anybody.
| Bag | Size number read as width | Dimensions as published (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width from the name; measurements not listed |
| Margaux Shoulder 12 | 12 in per the name | 14.75 x buy online 9 x 5 in, the exception that breaks the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | Not published officially |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Width by name only |
| Marlo 12 | 12 in | Width from the name only |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive piece; not listed officially |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number does not tell you
One dimension of three is width, and the remaining two do not follow it in any predictable way. Put the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a straight scaling of the smaller one. Height is what changes, by two inches, and width moves with it by the same. In practice that means stepping up a size gives you a taller mouth and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be slighter than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number keeps to itself. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to make up the difference. Interior fittings differ as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those matter more than an inch of width. Use the number to place the bag on a scale, then read the specification to understand it.
The Margaux Shoulder 12, and where the rule bends
One current model breaks the pattern and it is worth saying clearly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand publishes its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. So generalise the lesson, and use the number as a starting point before confirming against published dimensions and committing. Where a listing gives no dimensions at all, treat the number as a guide rather than a measurement.
What each width actually holds
Translating inches into daily use is the step most guides leave out. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick affair, which is where the Sofia 8.75 and the small clutches sit. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts taking a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a weekend and travel dimension rather than an everyday one.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: work, commuting and days when you carry other people’s things too.
- 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.
Price tracks width, but material moves faster still
Price follows size, but not as steeply as you would expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material makes bigger leaps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The bags that carry no number
A good deal of the line sits outside this system, and mixing the two conventions is where the trouble starts. The Park Tote family deals in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without a size marker of any kind. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. Orientation shorthand is what the N/S and E/W prefixes provide, broadly read as north-south for taller shapes and east-west for wider ones.
Turning inches into a choice
What makes a literal sizing system useful is that you can prove it before buying. Measure a bag you already own and like, then compare its width with the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement implies. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one works better. That trade-off, not the number itself, is the real choice in front of you when you buy row handbags in a numbered family.